T-HT’s strategy

The principal strategic aim of the Group is to become the most highly regarded telecommunications service provider in Croatia through providing its customers with both basic telecommunications services and innovative add-on services related to the ‘‘Digital Lifestyle’’ and including IPTV, video-on-demand, multimedia content on T-Portal, and also integrated ICT solutions.

In order to achieve the strategic goals, the BIG 6 Strategic Program for the years 2007 and 2008 has been developed, concentrating even more on customer relevance and on creating a highly proactive service company. 

BIG 6 includes the following six initiatives:

1. We build and maintain strong individual relationships with our customers
2. We focus our market approach to meet customer needs
3. We push processes that make a difference i.e. improve key processes (e.g. time-to-market and quote-to-service) to best-in-class level 
4. Our people offer superior service (creating a service-oriented culture amongst our employees)
5. We care about the quality that matters
6. We save for service i.e. rationalise traditional business lines, invest in the growth of new business segments such as broadband access, new triple play services, and invest in the underlying network infrastructure

 

The Group's strategy is based on three main principles:

• Growth and innovation, involving an expansion into the ‘‘Digital Lifestyle’’ market with products such as MAXtv and new industry segments such as media and entertainment;
• Building stronger relationships with customers, focusing on four key elements to achieve this: (i) people, (ii) quality of service, (iii) innovation, and (iv) simplicity;
• A focus on quality and efficiency, including the building of efficient servicing and relationship processes.

 

Customer retention and acquisition, customer satisfaction with the services we provide, and focus on growth and innovation, including care about quality and delivery efficiency, are our key strategic guidelines.