21.9.2012
- The strategic agreement between HT and Google will result in effective campaigns for crafts and SME customers
- Hrvatski Telekom is the first Telkom in Croatia to become a Google AdWords Premier Partner offering Google AdWords to small and medium size businesses.
- Agreement broadens Hrvatski Telekom’s portfolio of products for small and medium size businesses
At today's press conference held in the course of the Weekend Media Festival, Hrvatski Telekom, the leading provider of telecommunications services in Croatia, announced that it is entering into a strategic agreement with Google to become a Google AdWords Premier Partner in Croatia. This is the first agreement signed by Google in the Region with a telecom operator offering Google’s AdWord advertising platform to small and medium size businesses. To further improve its offering, HT will offer postpaid settlement for ads via Google AdWords to small and medium enterprises.
As a Google AdWords Premier Partner, Hrvatski Telekom offers a turnkey solution in store to SME customers, for advertising on Google; HT will manage the customers' online campaigns, ensuring their efficiency via continuous optimization. No particular know-how is expected from the advertisers – they do not have to spend their time and money to organize and manage an effective campaign. The customer decides what they want to advertise, and where – in which city, region and/or country – depending on the customer's target group and line of business, while Hrvatski Telekom will ensure that the campaign will be run in the most effective manner within the the budget of the selected service package. Furthermore, Hrvatski Telekom offers a 24/7 Customer Service support for its advertisers.This service may also be used by companies that do not use other services of Hrvatski Telekom.
"Our strategic agreement with Google will improve the present relations with crafts and small and medium enterprises. It will provide an impetus for them to make use of online advertising and to find new clients. By adding Google AdWords advertising to our comprehensive range of services for business customers, we further enhance the value of their operations", said Ivan Skender, Operating Director of the Business Marketing Sector of Hrvatski Telekom, at the press conference.
"We are glad to have teamed up with HT. The Premier SMB Partner Program has been designed to support small and medium enterprises that have neither time nor resources to manage their online advertising campaigns. Hrvatski Telekom can offer Google AdWords advice, know-how and experience to companies that wish to acquire new customers by online advertising", said Yiannis Pagkalos, Google's Strategic Partner Manager in the SEEMEA Region.
About Hrvatski TelekomThe T-HT Group is the leading provider of telecommunications services in Croatia, offering fixed and mobile telephony services as well as wholesale, Internet, IPTV, data and ICT services.
Hrvatski Telekom d.d. and subsidiary companies provide electronic communications services and ICT services supported by efficiently built and maintained electronic communications networks within the Republic of Croatia. In addition to the provision of fixed telephony lines services (fixed telephony line access and traffic, as well as fixed network supplementary services), the Group also provides broadband, payTV and ICT services, data transmission, operating with GSM, UMTS, HSDPA and LTE mobile networks.
About Google AdWords Premier SMB Partner ProgramThe Google AdWords Premier SMB Partner Program connects experienced AdWords partners with businesses that want expert help in creating, managing and optimizing their online advertising campaigns. Google works with a limited number of Premier Partners in each market, who show proven ability to help bring Google’s advertising solutions to small and medium sized businesses. Premier SMB Partners benefit from direct access to Google and support of all kinds - executive, technical, sales, marketing, account and partner management.
About Google AdWordsAdWords is a cost effective, efficient way for businesses of all sizes to advertise their products and services at exactly the time their customers are looking for them. Using the cost-per-click (CPC) model, businesses can select and bid on keywords related to what they are selling and pay only when an interested user clicks on their ad. Advanced targeting options, customizable ads, and detailed reporting enable advertisers to evaluate the benefits and performance of their cost-per-click advertising efforts. More information is available at www.adwords.google.com.