Hrvatski Telekom launches innovative poster to help find lost dogs

23.9.2025

Hrvatski Telekom has launched an innovative and unique campaign aimed at helping locate missing pets. An experimental poster has been installed on the embankment in Zagreb's Savica district, designed to attract dogs and facilitate easier reunification between owners and their pets.

The estimated more than 1,500 dogs are reported missing in Croatia every year, which is a traumatic experience for owners and poses serious risks to the animals themselves.

The poster's innovative value lies in its features. It is equipped with a mechanism that releases the scent of food and includes a built-in water bowl, creating a safe space where lost dogs can wait for their owners to find them.

The location was carefully chosen, situated at Savica, near a dog-friendly park, frequented by local pet owners. Precise directions are available via Google Maps here!

"Losing a pet is one of the hardest moments for any owner. We aim to demonstrate how technology and innovative solutions can enhance seemingly small yet truly important aspects of everyday life. If this experiment helps save even one dog, we will have done something extraordinary," said Branka Bajt, Brand Director at Hrvatski Telekom.