28.5.2025
Hrvatski Telekom presents a one-of-a-kind fitness experience – the first Gym Rave in Croatia
With energizing DJ beats, a spectacular light show, and a club-like atmosphere, Hrvatski Telekom transformed Zagreb into the stage for the first Gym Rave in Croatia. It was an event combining music, technology, and fitness in a way previously experienced only in metropolises such as Berlin, London, New York, and Los Angeles.
More than 200 participants trained, danced and competed in six dynamic fitness challenges at THE Fitness and Padel Hall. The most successful won valuable prizes, including the latest Apple Watch S10.
Gym Rave is a new global trend that brings the energy of a night out into the fitness world, creating a motivating environment where you can work out to music and light effects. Participants arrive in sportswear with neon detailing and glow sticks, opting for smoothies and healthy drinks instead of alcohol.
Visitors were welcomed by an explosion of sound, light, and movement at the newly opened THE Fitness Club Hall. The goal was clear: to promote a healthy lifestyle, foster a sense of community, and enhance digital connectivity. They could choose between individual or group training led by top THE Fitness coaches, and the competitive format added motivation, connection, and excitement.
One of the technological highlights that evening was a holographic demonstration of the Apple Watch S10’s features, which participants used to track their progress during the challenges.
The event also showcased Hrvatski Telekom’s MultiSIM service, which connects a smartphone and smartwatch using the same number, providing an ideal solution for an active lifestyle and complete freedom of movement without the need to carry a phone.
“Gym Rave is an excellent example of how, for the first time in Croatia, we’re combining technology, an active lifestyle, and community into an experience that resonates with young people. Through events like this, we’re putting cutting-edge technology in the service of sports, entertainment, and connection, digital and physical alike. With the MultiSIM service and Apple Watch, smart technology becomes an ally in everyday life. It helps us stay present, active, and connected without anything slowing us down or distracting us. For Generation Z, who see fitness as a way of life rather than something they must do, it’s important that we create content and events that are relatable, meaningful, and inspiring.” said Branka Bajt, Director of Brand Sector at Hrvatski Telekom.
Gym Rave is part of the broader Find Your Flow campaign, through which Hrvatski Telekom promotes well-being, freedom of movement, and the smart use of technology among young people. Through offline and digital activations, the campaign includes influencer collaborations, challenge series, personalized content, and exclusive benefits within the Magenta Moments loyalty program.
More information is available at Pronađi svoj flow