16.5.2012
Hrvatski Telekom gives film fans the opportunity to participate in a creative process of making a feature film directed by the award-winning director Asger Leth. For the first time, the audience will be able to influence different film elements, from the preproduction to finalization, including the film set locations, names of the characters or music they listen, as well as to play a role in the film.
By using the possibilities of the mobile Internet and products and services used daily while on move, the audience plays a role of the cast agent, agent responsible for selection of locations as well as art the art director by supporting the director and film crew in their creative work. In order to channel the ideas, suggestions and proposals of film fans, Asger Let and HT will design and prepare a few simple tasks.
All who want to join the process of creating this movie can do it at www.move-on-film.hr or via Move On mobile application. The Move On App is enabled for iPhone 3GS, 4 and 4S as well as iPad, and it is supported by the majority of mobile phones provided with the Android System version 2.2 and higher.
The famous screen player Matt Greenhalgh wrote the rough script for Move On. The movie tells the story of the main character traveling through Europe on his personal mission to deliver a mysterious chest that he has to safeguard at the cost of his own life. The script was meticulously drafted to leave space for the ideas of the audience.
“I am hugely excited about the prospect of being able to involve so many people in this creative journey, by working together with thousands of people from across Europe I think that we will be able to create something really unique and engaging, I really see this as part of the next chapter in the way in which films are created,” said Asger Leth.
Whilst traditional brand involvement in film has centered around sponsorship and product placement, “Move On” will see a telecommunications provider and an exceptional film director working together to push the boundaries of what is possible in terms of consumer collaboration. Since the audience has been given the opportunity to impact the plot and the events around the main character.
W Mobile internet products and services will also play a key role in the actual production of “Move On”, keeping Leth and his team connected with consumers across Europe, and the information and resources he needs, as the production moves through 11 countries (Croatia, Albania, Austria, Bulgaria, Czech Republic, Germany, Hungary, Macedonia, Montenegro, the Netherlands and Slovakia in just 30 days.
This is an excellent example of the importance of telecommunications and telecommunications services that enable fast and easy access to the information required for the modern life style – in accordance with the slogan of Hrvatski Telekom “Živjeti zajedno” (Connected Life and Work).
Nikolina Jaković, Director of the Marketing Communications Department of HT said: “It is our pleasure to be able again to give our customers a unique opportunity of participating in a production. This time they will participate in making of the movie directed by the acknowledged director Asger Leth. We, as the organizer find it very exciting to be a part of the creative process of a true artist, and we believe that the audience feels the same, since it is for the first time that the audience gets to participate in creation of a film by means of innovative telecommunications services. This project demonstrates once again the technical possibilities that we offer to our customers on a daily basis as the leading provider of telecommunications services in Croatia. Therefore, the creation of this film in cooperation with our customers is a new challenge to us, and the modern means of communications enable us to do things that we believed impossible only yesterday.”