Hrvatski Telekom, part of the Deutsche Telekom Group, has a new claim - Connecting your world. The claim encompasses all markets where DT as one of the largest telecom groups in the worlds is present, emphasizing its dedication to meeting customers' desires and needs, and providing the best possible experience in the digital world. The new global claim was designed by the Hrvatski Telekom brand team.
Connecting your world. is the first uniform claim in the history of the Deutsche Telekom Group that will be applied in its original form across DT Group. The new claim reflects the position of T-brand as a truly global brand, the most valuable European brand and the 11th most valuable brand in the world.
As Ulrich Klenke, Chief Brand Officer at Deutsche Telekom, explains: “On our journey to becoming the Leading Digital Telco, we want to establish a globally successful brand for the digitalization of consumers and business customers. With our new claim, we’re again emphasizing our passion as an optimistic and trustful companion of people in challenging times. It unites the belief of allowing everyone to participate in the digital world, sustainable action, and social cohesion”, pointing out Branka Bajt, Brand Director of Hrvatski Telekom, as the author of the slogan.
Constant connectivity in the digital world today is a prerequisite for quality life and modern business, and the purpose of Hrvatski Telekom operations is perfectly embodied by the new DT Group claim. Connecting your world. represents a promise to customers that they, their needs and satisfaction are the focus of everything HT does and the starting point for creating new products and services. As part of one of the world's leading telecom groups, Hrvatski Telekom is in a position to create and participate in the development of modern digital platforms, solutions and products that connect customers with the unlimited possibilities that digitization provides.
“We are extremely proud that our brand claim was the one selected in the end, in the global competition, after testing in all DT markets. With Connecting your world. we're demonstrating that we are more than a telecom and that we provide the best customer experience for a reason, that we are the most loved brand, but above all that we always strive to improve further. The digital world brings us completely new possibilities of connecting, and this is where our role as a reliable partner that encourages even stronger togetherness within families, with our friends and loved ones, with people in our communities where we live and work is crucial”, stated Branka Bajt, Brand Director, Hrvatski Telekom.
The new claim also reflects the leadership position of Hrvatski Telekom, which is the leader in Croatia in terms of the best network, customer experience and content, and also has the status of the best employer in the industry, which is confirmed by numerous awards and independent research.