T-HT assumes title sponsorship of the First Croatian Football League (1. HNL) – MAXtv
First League
22.7.2011
As of 19 July, MAXtv will offer exclusive broadcast of the First Croatian Football League games. Instead of former 30 matches, viewers will from now on have the opportunity to watch more than 100 games live. MAXtv will broadcast all games of Dinamo and Hajduk, the majority of games played by the football clubs Rijeka and Osijek and the most important games played by other football clubs of the First Croatian Football League. Derby games in every round will be available in Basic MAXtv package, and there will be the possibility to watch all other games within Maxtv Sports Package, on the sports channels Arenasport1 and Arenasport2. A total of 240 games will be played in the First Croatian Football League and the sponsors of the project MAXtv First League have set themselves an ambitious goal – live broadcast of almost 50% games in order to provide users with many more top-quality sport TV contents than it has been the case so far.
Richard Brešković, director of Proposition Management and Strategy Fixed Department of HT, said at the media conference: “Apart from acquiring the rights to broadcast football matches, T-HT has also assumed title sponsorship of the First Croatian Football League which will from now on be called MAXtv First League. MAXtv First League games will additionally enrich the offer of sports contents for MAXtv users. In this way, we will continue the tradition of supporting sport in Croatia and our intention is to bring the very best of Croatian football to as many homes in Croatia as possible“.
“We are very pleased that T- Hrvatski Telekom is our partner for broadcasting games of the First Croatian Football League because it will ensure very good partner relationship and double the efforts to reach the joint goal – to take Croatian football to a higher level“, said Branko Laljak, president of the Association of Professional Clubs of the First Croatian Football League.
MAXtv will provide football fans with top-quality broadcast. They will have the opportunity, for the first time, to watch a national championship game (which will be played at Poljud Stadium on 10 September) in HD resolution, which will represent the standard for all games in the future. After the live broadcasts, all highlights, the most interesting moments and goals will be available on tportal, on a specially designed page. Besides, news access will be available to all other electronic media that acquire the right to it.
The final goal of the cooperation between MAXtv, the First Croatian Football League and the company Sportska dimenzija is to bring Croatian football to new, interactive platforms and the media by raising the quality of production, and in this way form the basis for a fully new approach and evaluation of the quality of Croatian football in general.
Ivan Blažičko, director of the company Sportska dimenzija, member of the group Digitel komunikacije, the latter being the owner of the TV rights for the First Croatian Football League, said: “We think that the opportunity given to Croatian football fans to watch many more games than it has been the practice so far is big success and a step forward. Broadcasts will be made in line with the highest production and program standards. We believe that this is a win-win solution for both football fans and Croatian football clubs.”