Bonbon, Hrvatski Telekom's brand that advocates values important to Generation Z, now gives its customers even more. In the latest tariff packages whose names are inspired by the constantly and exponentially growing online communication, bonbon users surf on the leading network of Hrvatski Telekom, from now at four times higher speeds that reach up to 350 megabits per second. In addition, all bonbon users now receive an additional 8 GB free of charge when activating the 8 GB OMG data traffic package.
In addition to these benefits that reflect the digital needs and preferences of the first fully digital generation, through the latest media campaign, bonbon promotes Bontovnike - authentic members of Generation Z for whom technology is not only a "tool" but also a lifestyle, who use the latest digital solutions to express their views, motivate their communities and create.
"Generation Z takes what they need most from a digital environment - constant access to information, an unlimited source of inspiration, and the opportunity to share their ideas and attitudes with one click with the whole world. Being constantly "online" implies the need for more data traffic, which directly corresponds to their habits and needs. One must always learn from the more experienced and build on this knowledge and give their contribution. It is the Bontovnici who, as a more digitally engaged, direct and, in a positive sense, loud generation, is the present and future driving force of our entire society. With our bonbon brand, we stand behind them and support everything they do to make our society move forward," said Diego Tenessa, Mobile Proposition Department Director at Hrvatski Telekom.
The latest research by Hrvatski Telekom shows that, unlike other respondents, members of Generation Z are more willing to invest more for faster internet, but also in the latest mobile services and devices. Also, 70 percent of them have a habit of shopping via mobile devices, and 50 percent believe that they will soon use advanced smart services. An interesting and important fact is that as many as 89 percent of this generation cannot imagine life without the internet.
Generation Z are users of telecommunications services whose habits and desires must be respected, and the content offered to them must be customized. They are authentic, have a unique bond to digital culture, and use the latest technologies to express themselves creatively online. They are young people who enroll and graduate from colleges where they learn about the latest knowledge and technologies and ways to apply them in the jobs of the future, intending to improve their communities and societies. The many characteristics of this generation, the first that has grown up in the digital environment, show how important it is to understand and support their expression.
More information about the new offer and campaign can be found here.