Customers can listen to and download more than two million local and foreign songs anywhere, anytime
19.11.2009
T-Mobile and Sony Ericsson present the PlayNow™ Plus option, which offers customers unlimited music downloads to mobile phones. More precisely, for a monthly fee of HRK 39, without any additional costs for data transfer, customers have access to a catalogue with more than two million local and foreign songs. Croatia has thus become the seventh country in the world after Singapore, Sweden, the Netherlands, Austria, Switzerland and Hungary in which this option is available.
The PlayNow™ Plus option can be activated by private T-Mobile postpaid customers who use the Walkman™ mobile phones Sony Ericsson W595, Sony Ericsson W705 and Sony Ericsson W995 which support PlayNow Plus, while the number of devices on which this option will be available will expand with time.
PlayNow™ Plus is very simple to use considering that more than two million songs are available on a phone literally with the push of a key. Each song is downloaded directly to a mobile phone within a few seconds, while customers can search by artists, albums or songs. The music catalogue offers releases by the world’s biggest labels such as Sony Music, Universal, Warner and EMI, while songs by local performers from Croatia Records and Dancing Bear Records are available as well.
PlayNow™ Plus users can create their own profile, search for and download music, recommend their favorite songs to other PlayNow™ Plus customers and they can read latest music news with direct links to performers and their songs. TrackID™ top lists, which give an overview of the most popular songs in every country, including Croatia, are available as well.
“All mobile phone users want to have a wide selection of music on their phone, but many consider the very experience of downloading difficult, slow and complicated”, said Hrvoje Rendulić, Sony Ericsson’s Business & Category Manager for Central Europe. “PlayNow™ Plus offers an extremely simple downloading process. Users can find, download, listen to and recommend the music they love within a moment – anytime, anywhere”.
“We are proud that our customers have the opportunity to exclusively enjoy more than two million compositions that are available to them anytime via their mobile phones. Music is an integral part of our lives; therefore I am very happy about this cooperation through which we link two big phenomena in a simple manner: popular music and mobile technology. This way we make it possible for our customers to enjoy an unlimited amount of music of their choice literally whenever the want”, pointed out Maja Weber, T-Mobile’s Public Relations and Internal Communications Director.
For more information about the PlayNow™Plus option and the devices on offer, please go to http://www.t-mobile.hr/2/20-00-00-00-00.asp