17.6.2009
24sata TV, the first Croatian news television channel, will commence its broadcasting on 18 June exclusively on MAXtv, T-Com's interactive digital television. 24sata TV is a unique channel which will broadcast the latest news from Croatia and the world, interesting topics from the show business scene and provide an overview of the most exciting sports events throughout the day. News will be brief and fast, focused on the relevant details, last around ten minutes, and be updated round the clock. Viewers will benefit from an instantaneous and fastest publication of all significant events, especially in the case of unplanned but important happenings ("breaking news"). The viewers will also finally be able to get information when they want it, once or several times a day, and get all the latest significant events in the last 24 hours at a glance at any time.
Users of MAXtv will find the 24sata TV channel on channel seven. Apart from MAXtv, 24sata TV will also be available on the web site www.24sata.tv, in the Internet- adapted quality. On that address, the latest news will be broadcasted on-demand, instantaneously at the user’s request.
After the basic MAXtv package was extended at the end of May, at no additional cost, to include new TV channels – Sky News, France 24 (English and French news service), Russia Today, Fox Life, Fox Crime, and National Geographic Music - T-Com now additionally accommodates the user of MAXtv with the 24sata TV project, a non-stop news program in Croatian.
24sata TV is a brand new project of the 24sata team which launched a number of very successful media projects in the last few years: from the printed edition of 24sata (the best selling newspaper in Croatia for a long time), over the web portal 24sata.hr (which was voted to be among the top 5 news portals in the world) to the successful mobile services. News channel is a crucial step toward a complete fulfillment of the 24sata vision: content available for 24 hours to everyone, everywhere and at any time. It is a result of a new approach to television news and technologies, professional synergy of a print, online and television editorial board, and investment into innovative multiplatform technological solutions that are unique in the world.
T-Com’s interactive digital television, MAXtv, one of the most innovative services on the domestic telecom market, has attracted more than 150 000 users so far.
Launched in September 2006 as a service available only via the T-Com superfast broadband network, MAXtv offers its users a plentiful selection of as much as 100 domestic and foreign television channels, video on demand, the service of recording televisions programs called Snimalica that can be managed over the Internet and SMS, and the possibility of watching the programs in HD resolution. In addition to that, MAXtv service is available even to those users who have only a fixed telephone line.