15.9.2008
oekom research AG, one of the leading world agencies for research and rating analysis based on which basic starting points are created in the segment of sustainable development and investment, has classified T-Hrvatski Telekom on the basis of conducted research and analysis into the PRIME category of companies. This means that investing into T-HT shares is assessed to be socially and environmentally reasonable investing and as such it is recommended to clients. The research included evaluation of social responsibility of T-HT in numerous areas: human resources, environmentally oriented business operation, procurement processes, sponsorships and donations, responsible marketing, and so on.
Sustainable production and assumption of social responsibility are considered to be one of the crucial criteria for evaluation of economic success of the companies. An array of special agencies and financial service providers analyze and evaluate activities and strategy of the companies from the perspective of sustainability and offer thorough information on activities of the companies in the area of economy, ecology and social engagement.
Due to all the stronger requests for ethical and sustainable investments, good position of the companies on the rank lists of sustainability has all the more important role on international financial markets and influences more and more business operation of the companies since recommendation of investment analysts and decision on investing of both institutions and private investors depend thereon more and more often. On the other side, such rank lists and research help companies recognize an opportunity and the risk for them, and optimize their business processes.
The research of the oekom agency is based on the analysis of companies from environmental and social-cultural perspective and on examination specific for the related industry based on corporate responsibility rating. The impact on society and environment differs for each industry, or economic branch. The oekom agency analyzes and classifies each industry according to the sustainability matrix. Classification within this matrix depends on categorization defined in two sub-matrices – social and environmental one. As according to the sustainability matrix, telecommunications industry is classified as a branch the operation of which influences equally (50% – 50%) social rating and rating regarding the environment.
Clients to the oekom research AG agency are respectable companies in the area of financial services currently managing over €85 billion on the basis of its sustainability research. This year, for the first time, its research and evaluation included T-HT as a member of DT Group as well for which it has been preparing the report on corporate responsibility for several years now.