COMBIS presented a specially designed, innovative Big Data solution for financial industry in France.
One of the leading ICT companies in the Adriatic region in the segment of service providers - COMBIS presented its version of an innovative Big Data solution Husky intended for the financial industry on Trustech conference, which is held from November 29th to December 1st in Cannes (France).
The main goal of COMBIS' solution Husky is to enable companies in financial industry to improve their business and sale process, all with the aim to improve and increase sales.
"The beginning of the story lays in the fact that information is – everything. If you have the right information at the right time you can make a difference regarding business growth. The key for sale increase is referred to customer knowledge, their habits and needs. You need a system that will provide relevant information about how to get to a customer with targeted, personalized offer, and, if it is possible, in real time. All that is possible with - Husky", said Mario Marić, Business Development Manager at COMBIS.
"Husky provides information about clients to banks, in real time, so banks can, in detail, get to know client needs and respond to them, all in the moment of their occurrence. The value of that system is reflected in the fact that banks can make the right offer that their clients need at the specific moment. In that way both banks and clients benefit, because banks know what to offer and clients receive the offer they truly need and want", noted Marić.
Husky is, aside from financial sector, applicable in numerous industries, from telecommunications, medical, trade, tourism, traffic industry, to public transportation, state administration and many other industries.
''There was more data created in the last two years than in the whole history of mankind, and, at this moment, less than one percent of whole data is analyzed and used. Because of these two facts, the potential of Big Data is clear. There is also, understandably, a lot of questions about the way of use, opportunities, as well as security and data privacy. That is why it is important to discuss, address every question and explain all possibilities and advantages of Big Data technology, regardless of the industry we are approaching", commented Marić on panel discussion 'Question the Thought Leaders: Delivering New Service Opportunities in a World of Big Data' that was held on Trustech conference.
Marić highlights that reactions on Husky solution at this global event in France are extremely positive and concludes that market need for quality Big Data solutions is even bigger than his expectations.
Trustech conference, in two days, gathers over 18.000 participants from over 130 world countries and 400 exhibitors and sponsors from the whole world.