At this year's Cannes Lions International Festival of Creativity, the most prestigious event in the advertising industry Deutsche Telekom Group, which includes Hrvatski Telekom, and agency Saatchi & Saatchi won nine awards - one gold, five silver and three bronze Lions for the mobile game 'Sea Hero Quest'.
It is an innovative mobile game created with the aim to compile the largest database in the world comparing human orientation in space. This database will help scientists to take a big step forward in the development of new diagnostic tests for dementia.
Over 47 million people worldwide currently live with dementia with this number estimated to increase to 135 million by 2050. For many people living with dementia, one of the first effects they experience is a loss of spatial awareness, as they lose the ability to navigate their way through even well-known places and environments. Creating a global benchmark with ‘Sea Hero Quest’ for how we navigate is widely acknowledged as one of the key steps towards developing new diagnostic tests for the diseases that cause dementia.
Downloads of the game since its global launch, just a few weeks ago, have reached about 1.6 million. In Croatia, it has been downloaded more than 26,500 times until mid-June. The game has been collectively played for over 30 years generating the equivalent of more than 4,500 years of similar lab based research. Previous studies into human spatial navigation have comprised no more than 600 participants making this the largest data set of its kind.
Hans-Christian Schwingen, Chief Brand Officer at Deutsche Telekom, commented: “The positive response has been overwhelming. People around the world have been inspired to download Sea Hero Quest and game for good. The game has entered the top 20 in 40 markets on the App Store and Google Play and is even the number 1 game in many markets.”
For more information, visit www.seaheroquest.com or #gameforgood
Awards given to Sea Hero Quest at Cannes Lions International Festival of Creativity:
Gold Lion Promo & Activation: Use of Mobile
Silver Lion Promo & Activation: Commercial Public Services
Silver Lion Health: Education & Services
Silver Lion Pharma: HCP Devices & Diagnostic
Silver Lion Direct: Use of Data
Silver Lion Cyber: Innovative Use of Social & Community
Bronze Lion Mobile: App Games
Bronze Lion Mobile: Social Gaming & Competition
Bronze Lion Entertainment: Innovation in Branded Games