25.2.2008
During the world's largest telecommunications fair in Barcelona, GSMA Mobile World Congress, the RIM company which is the owner of the BlackBerry brand awarded T-Mobile Croatia for the most innovative marketing campaign in 2007. It is the campaign where the main character, a tourist entrepreneur Roko, within a series of spots promotes the Office to go service. The campaign was created for T-Mobile by Croatian marketing agency "Digitel". "We are very proud that our campaign was the one ranked as the most creative. As early as in the test phase this commercial met very positive reviews and it was precisely Roko who won most compliments! Entertaining, fun, nice, but before all clear and understandable presentation of the Office to go are only some of the opinions of the tested customers. This award is a confirmation of the correct decision to approach the promotion of this service in a different, innovative way", said Johan Busé, member of Management Board and CMO T-Mobile Croatia who received the award from Dean Pacey, Chairman of the Board of RIM. Generally, RIM cooperates with about 330 operators in 130 countries worldwide and therefore the fact that precisely the campaign of T-Mobile Croatia was ranked as the most innovative best speaks for itself. The campaign presents the Office to go service for small entrepreneurs, while the main character of the spot is a friendly tourist entrepreneur Roko whose daily work is made easier, faster and more efficient thanks to the Office to go. The awareness of the commercial during the campaign exceeded all expectations and such perception has surely contributed to popularization and success of T-Mobile's Office to go service. It is interesting that after this cooperation with Digitel and T-Mobile Duško Modrić, until recently relatively unknown actor from Zadar who impersonated Roko, become one of the most wanted Croatian actors who lately appeared on several entertainment shows.