The final edition of this year’s Magenta 1 B2B RUN race was held on Thursday, 14 September, at Zagreb Fair premises. The 5 km-race was run by 4,511 employees hired by around three hundred Croatian companies. It is the most large-scale running race event in Zagreb and the most large-scale business event in Croatia.
"Almost 500 HT employees participated at the Zagreb-based event, whilst the total number of HT employees that participated in the race held in four Croatian cities exceeded 700. A survey has recently been conducted on employee satisfaction concerning the participation in the race, and the findings show that over 95% of the respondents believe that involvement in sports activities improves workplace productivity, whilst an identical percentage of those questioned believe that participation in this sporting event exerts a positive impact on satisfaction with the organisational culture of their employer", noted Marija Felkel, Member of the Management Board and Chief Human Resources Officer at Hrvatski Telekom.
"The Zagreb-based race has yet again confirmed that MAGENTA 1 B2B RUN is the business event of the year that brings together the largest number of companies and employees. The high participant turnout recorded certainly confirms that the companies have recognised the fact that MAGENTA 1 B2B RUN race event significantly contributes to improvement of communication between employees and encourages the building of togetherness in corporate organisations", pointed out Dijana Vetturelli, initiator of the B2B run race event.
MAGENTA 1 B2B RUN race event is intended exclusively for the business community. It brings together employees hired by different companies who form teams of at least three race participants, and they strengthen their team spirit together outside of their workplace environment and focus on building and boosting networking.
This unique corporate get-together event has been held for the third consecutive year, and Zagreb is the fourth city in which MAGENTA 1 B2B RUN race event is held. Before having been brought together in Zagreb, business people had got together in Osijek, Rijeka, and Split, and hence the total number of participants in the four cities almost reached 6,000.
Hrvatski Telekom team comprised of 485 participants, and it was awarded the title of the fittest company in large company category.