Almost 500 business people from 38 companies have covered a mileage of almost 2000 km together, which corresponds to the distance between Split and Helsinki
Yesterday, the run in Split opened the third season of the unique MAGENTA 1 B2B RUN event which gathers the business world in one place.
Hrvatski Telekom is the partner of the MAGENTA 1 B2B RUN event; organisation of the event is taken care of by Run&Trek, the first Croatian shop specialising in running, and, starting from this year, the project was joined by Agency 404 as co-organisers.
Almost 500 participants from 38 companies, double the figure of the previous year, have covered a mileage of almost 2000 km together, which corresponds to the distance between Split and Helsinki.
Such attendance is the best confirmation of the fact that more and more Croatian employers are becoming aware of the benefits created by running and active lifestyle to improve employee efficiency and business culture. After just two years, the MAGENTA 1 B2B RUN has positioned itself as the place to be in the business community, and the participating companies in Split come from as many as seven Croatian cities, thus promoting sociable gathering, networking and better cooperation of their colleagues.
“Hrvatski Telekom is a company that is taking care of the health of its employees, and this is why I am extremely proud of the number of colleagues who represented us in Split today. Satisfied employees are the basis of any company’s success. At Hrvatski Telekom, employing various programmes, we endeavour to reduce stress, to create a good working environment and to improve the feeling of satisfaction of our colleagues. Numerous positive comments after yet another MAGENTA 1 B2B RUN event and the number of participants that is increasing from year to year indicate that we are on the right track and that we are focusing our activities in the right manner”- said Marija Felkel, Member of the Management Board of HT.
The next MAGENTA 1 B2B RUN will be held on 1 June in Rijeka, followed by the run on 29 June in Osijek, while the grand finale will take place on 14 September of this year in Zagreb.