Hrvatski Telekom and the Museum of Contemporary Art (MSU) celebrate ten years of collaboration, on the occasion of which they have presented artt.hr, the first digital museum in Croatia, where all the works previously exhibited under the “HT Award – MSU Zagreb” can be found.
“HT Award – MSU Zagreb” is one of the most successful collaborations of the corporate and cultural sector in Croatia, under which more than 2300 works have been submitted and 335 have been exhibited. With this jubilee 10th year, there will be in total 30 awarded and bought works, which make the HT MSU Collection.
“I believe that with this collaboration, we have made a significant contribution to the development of the Croatian artistic scene, but also shown that culture can be contemplated together with economy in a new and very productive way. We have provided support to artists and incited them to work, where our partner Hrvatski Telekom has made it possible for the broadest cultural public to gain insight into the recent artistic production, which is of great benefit for the whole society”, pointed out the Snježana Pintarić, MSU Director.
Hrvatski Telekom is the leading technological company in Croatia, which, over the last ten years, has invested more than HRK 30 million to create and foster the Croatian artistic and cultural scene, more specifically over HRK 12.5 million in the “HT Award – MSU Zagreb” project.
“By investing in culture over the last ten years, we have provided citizens with an opportunity to access knowledge and art, which is of great importance for the development of the society as a whole. HT is the leader when it comes to digitalisation, which is the basis of further progress, and therefore we find it logical to combine digitalisation and culture through a digital museum project. This is the first project of this type in Croatia, and it will make Croatian contemporary art even more accessible to a larger number of people”, said Boris Drilo, Member of the Management Board of HT and CTIO.
The artist and author of the artt.hr digital museum is Juri Armanda, who has also been responsible for the visual identity of the project for the last ten years. The digital museum brings together at one place the best contemporary artists’ works submitted for the “HT Award – MSU Zagreb” competition and is also an introduction to this year’s exhibition “Master Digital” concerning digitalised society to be opened on 10 March in the Museum of Contemporary Art
“The connection between art and digitalisation is maybe not immediately obvious, but is extremely powerful. Digitalisation affects creativity, innovations, provides for the exchange of ideas and author’s communication with the broader public. With the help of digitalisation, we have paid a tribute to these works, their authors, and the whole collaboration, providing them with an opportunity for a new life”, said Juri Armanda.
Iva Hraste Sočo, Assistant Minister of Culture for International Collaboration, has congratulated the partners on successfully continuously managing the project and thus systematically fostering Croatian artistic production.
“This is a valuable model of intersectoral collaboration that has greatly marked Croatian contemporary art and created a framework for mapping the latest and creative cultural and artistic contents”, said Hraste Sočo.