The business community has recognised MAGENTA 1 B2B RUN as an ideal event for the employees of the Croatian companies to spend time together. This year’s edition will start in Split on 18 May.
This year, the MAGENTA 1 B2B RUN, a popular event which, over the years, has turned into the most massive gathering of the employees of the Croatian companies, will be organised for the third time. This year’s edition is expected to gather more than five thousand runners in four cities. The MAGENTA 1 B2B RUN will start in Split on 18 May, followed by the runs in Rijeka and Osijek (on 1 June and 29 June). The final and largest gathering is planned to take place in Zagreb on 14 September.
The MAGENTA 1 B2B RUN is intended for all employees of the companies registered in the territory of Croatia. Last year, more than four thousand runners from over 300 Croatian companies took part in it, confirming its status of the most popular business event in Croatia.
“Business culture is nowadays considered a competitive advantage. Even more so in South-Eastern Europe than Western Europe, as reflected in the high response of the Croatian companies to the MAGENTA 1 B2B RUN, which has been recognised as one of the tools to improve business culture and, consequently, mutual communication and the feeling of satisfaction”, said Dijana Vetturelli, initiator of the MAGENTA 1 B2B RUN.
Hrvatski Telekom is the race partner. As the last year, it has recognised the wider significance of this project, particularly in the field of internal communications. A large number of its employees will once again this year run in all four participating cities.
“Hrvatski Telekom has always been a company that encourages sports activities, which have a positive impact on the satisfaction of both employees and the wider community. We are constantly striving to be the best place for professional and personal growth and development of our employees, so they could fully realise their potentials. The MAGENTA 1 B2B RUN is the right tool for that”, pointed out Marija Felkel, Member of the Management Board of HT in charge of human resources.
This year’s edition of the MAGENTA 1 B2B RUN is co-organised by the 404 agency, whose employees also participate in the event.
“From the very beginning of the MAGENTA 1 B2B RUN, the employees of our agency have been participating in large numbers in this event, which has turned out to be an ideal tool for promoting a more active way of life and socialising. Therefore, this years, we have taken an even more active role in its organisation. As the co-organisers of the race, we aim to make the MAGENTA 1 B2B RUN even more popular among the employees of other companies, so they could also be more productive in their day-to-day work, more satisfied, and, most important, happier”, said Martina Pintarić from the 404 agency.
Bojan Mušćet, the ambassador of the race, reflected on the previous editions of this popular business event: “Last year, more than four thousand people ran with us, including around three hundred colleagues from HT. This year, there will be even more runners, over five thousand in all four cities, which makes me very happy as we have managed to motivate people to become more active and start building a healthy lifestyle, which is our main goal. Therefore, I would like to use this opportunity to once again invite all those who have not yet joined us to run with us and create an excellent experience.”
Already today, you can register for this year’s MAGENTA 1 B2B RUN on the official web page: http://www.b2brun.hr/